Great letter to the editor in the NYTimes today by Isabel Walcott, founder and former president of Smartgirl.org:
I was amused to see "Payoff = Points: A False Equation'' (Oct. 24)[an article by Janelle Brown about the changing nature of video games based on increasing age of the average gamer], about the changing tastes of the "maturing" computer game player. The industry has seen demand change as young and teenage boys reach their 30's and beyond; they now want lasting experiences, complexity, multi-tasking, humor and creativity from their gaming. They don't just want to score: they want a relationship!
As a longtime researcher of the computer gaming interests of teenage girls, I know that these are the very game characteristics that they have always yearned for. If the industry hadn't virtually ignored girls for the last 20 years, it wouldn't be playing catch-up now. Hiring a lot of women in creative management roles at these companies might just solve their design problems.