David "Masters of DOOM" Kushner contributes a story on the presence of women in online gaming spaces like EA's Pogo. We've known this for a while of course: there are LOTS of female gamers online, but because they are classified as "casual" gamers we don't hear a lot about them. As the industry expands, though, that's going to change.
A related article in AdAge adresses attempts to market to these female gamers - for example, Coca-Cola's Vanilla Coke Mystery Game.
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Posted by: outsider | 04/11/2006 at 09:22 AM