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07/18/2007

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Pete S

You touch on this point, but this kind of a trend has started before (back in the mid-late 90s) but was quickly shouted down by people who found the whole concept offensive to girls and women.

So what, I wonder, is different this time? These games have already gained more traction than 'girl games' did the last time the trend came around, when something called "Barbie Girls" would've been quickly sacrificed on the altar of political correctness.

So how our cultural society changed? I don't think its a issue with the quality of the games because those old 'pink' games were condemned before they even launched.

I think its a great trend, though. I hope it flourishes this time around.

eric

i would look at it as an attempt by companies to extend the disney princess marketing model as this demographic of young girls moves toward their teen years. "Five years ago, the Princess line generated just $100 million in annual revenue. Next year, it's projected to hit $3 billion."

disney has engineered a segment of voracious consumers from the cradle, and you will see plenty of companies vying to get their hands on those dollars as the demographic ages. in my opinion the disney princess line has been several steps backwards in all sorts of ways. it remains to be seen what products these girls will be steered into as they get older, but it seems from your observation they will be marketed under a broad "girl power" umbrella.

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