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10/03/2007

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Chris

Just a small point, but this is a Playboy ad sponsored by Kane & Lynch, not an ad for the game per se. I have no idea whether airbrushed glamour models form a part of the game or not, but I can imagine the marketing department involved probably jumped at the chance to advertise to the predominantly male audience that purchase shooter games, and didn't for a second consider the secondary effect of turning off an audience that might otherwise have been interested in a co-op game...

Game marketing remains, I'm afraid, rather poor.

Great to meet you in Austin the other week, and best wishes!

Paul

yeah it is rather poor
and kinda pointless too

Paul

yeah it is rather poor
and kinda pointless too

Paul

yeah it is rather poor
and kinda pointless too

Liz

Targeting their demographic with the eye catching ad maybe? Looks like an ad for porn.

kevin rothermel

What does this have to do with the game at all? While it seems like Playboy is a smart choice for a marketing partner, it doesn't seem like they put any thought into actually leveraging the partnership to market the game. Instead what they have is a naked girl contest with their logo on it. Not only is it crass, but it doesn't work nearly as hard as a creatively executed partnership with playboy could.

chadm

I more and more annoyed each time I visit IGN this week and see the ad plastered all over the place. It almost makes the site NSFW.

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