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February 04, 2004
Efficient German Sex Games

singlesADScreen19.jpgI first heard about Singles: Flirt Up Your Life!, a The Sims-esque life simulator from German publisher Deep Silver, a few months back when I was looking into games that were trying to mine the Sims vein. Well, now Singles has graced the pages of The Sun, and has been, fittingly, farked, so we may as well talk about it.

As in The Sims, players lord over living dolls in an effort to do things close enough to real life to create a feeling of connection, but divorced enough to feel novel. However, while the venerable Sims franchise has been described as sit-com-esque 50's middle America sandbox gaming, Singles is themed soft-core up the proverbial wazoo, perhaps making more like the surprizingly good Space Colony than Will Wright's original. Singles has but one scenario: 2 out of 12 possible archtypal characters (the eponymous "Singles") wind up living in the same apartment(!!!). Your job is to make them get it on like rats in a sock.

Yeah, buddy!

But seriously, The Sims set the bar in its first expansion pack by letting two Sims get into the "Love Bed" and do a little horizontal tango under the sheets. Singles gives us more details, fewer censor blurs, and maintains your ability to watch two female-shaped collections of polygons making out almost any time you want. On the other hand, with Singles, you're pretty much stuck with the 12 characters provided by the designers, all of whom are at least a little on the positive side of the attractiveness meter. While not humping each other like bonobos (think before you click that), your Singles will need to do more mundane tasks like working (which will buy them things to have sex on/under/with) and eating, sleeping, and other Sim-like activities.

Prurient issues aside, I'll go back to my earlier comparisson to Space Colony, which was like The Sims with fixed characters, and goals, and was a pretty good sleeper PC title. Even The Sims' console incarnations have had more goal-oriented gameplay. I think games like this, done well, have a lot of potential, and it's kind of shocking that there has been very little competition in this particular genre. If nothing else, maybe Singles will make enough waves to give some funding to some future life-sim projects.

Finally, I couldn't find a place to fit this in earlier, but I find it interesting that Singles is being packaged two ways, a pink box (girls) and a blue box (boys). These versions seem to be functionally the same, so this calls back to Black & White's ultimately abandoned idea of marketing black box and white box versions (the white box cost an extra $5, which would be donated to charity). Even their website is split into two sites, which are the same, but for the color of the background. From a marketing standpoint, I'm not sure that this is a great move (it might confuse the consumer), but from a design standpoint, what a cute little gimmick!

Posted by ClockworkGrue at February 04, 2004 11:32 PM | TrackBack
Comments

> I find it interesting that Singles is being
> packaged two ways, a pink box (girls)
> and a blue box (boys). From a marketing
> standpoint, I'm not sure that this is a
> great move (it might confuse the consumer)

I am sure the consumer is smart enough to understand the packaging concept. It is time to stop treating the customer, user, vistor, player as an 3rd grader.

This is the same "dumb" public who understands the "collectable series" covers on TV guide featuring 4 different covers for the same issue. This is the same "dumb" public that for years got dumbed down websites, but is leading the charge in DVD writing and authoring. The same "dumb" public who has mastered the MP3. The same dumb public that has popularized the open ended, but more complex game style of GTA3 and THUG.

On some level, we are all considered "dumb" consumers by some professional somewhere, but I know I am not dumb.

Posted by: don on February 5, 2004 06:51 AM

I don't know. You mention Black & White in the article, and I think the same problem could apply. While the Sims was about home building and materialism, it sounds like this game has a watered-down home aspect and sex. Sure, after the first few minutes sex would be fun and all. But then, much like Black & White, I think it'd get very boring, very fast, espcially in the context of having only 12 people.

Posted by: Mike on February 5, 2004 08:25 AM

If it were up to Take 2 Interactive, this game would be called Adulterers. Sorry, lame joke, but I couldn't resist.

Sounds like this pretty much mirrors the dating game genre the japanese have. I wonder if you could categorize each country for their sex games as you can for their sexual tendancies in real life. Germans are supposed to be the kinky, no blushing type. Singles sounds voyeuristic enough to qualify that in my book. I don't know what the Americans or Japanese are supposed to be. Americans would be the action movie type? Every good love story needs some violence (Romeo & Juliet style)? Japanese are about subtlety and closet freak, I think. :) There's plenty of clean dating fun, then there's plenty of OMG tentacle death rape.

Posted by: Draigon on February 5, 2004 09:24 AM

I'm hoping this is indicative of a move towards more sexually active game characters. For too long the sexuality of games has run around the PG level (while the violence has long since mired itself comfortably in R), scantily clad but celibate. Either that or it's a porn title. There doesn't seem to be a mature medium.

I find it ironic that I get more action than even the most libidinous game hero. I could be misremembering, but I don't think even James Bond gets laid in his games. Max Payne 2 was touted as a love story, did Max ever get busy in that one?

Posted by: Ken on February 5, 2004 10:14 AM

Ken: Way back in the days of the NES, the first Golgo 13 game (Golgo being, basically, the Japanese James Bond) had G13 getting busy in every level. It completely refilled your heath, too, as I recall. You could also regain health by smoking cigarettes.

Although I didn't play it, I believe the second, and higher profile, NES Golgo 13 game implied sex at a point between two levels.

Mature? Not really, but it wasn't hyped up either. It was just there, take it or leave it.

Posted by: ClockworkGrue on February 5, 2004 10:42 AM

::The same dumb public that has popularized the open ended, but more complex game style of GTA3 and THUG.

On some level, we are all considered "dumb" consumers by some professional somewhere, but I know I am not dumb.::

I know you would like to think that everyone is as smart as you (which is novel because most people would like to think that no one is as smart as them) but it just really isn't true. We all have some susceptability to subconscious cues (even you) in which other people can pull our strings. If that means that seperating their market into blue boxes and pink boxes is more appealing to those segments, then so be it. As long as the game is the same, whats wrong with that?

Do you think everyone plays GTA3 for the "complex game style"? Hell no. Only us gamers play it for that. Everyone else plays it to shoot innocents and "be bad."

Posted by: Zack on February 5, 2004 02:15 PM

On this same topic, I actually saw another sim based game which took place in a law office. I'm guessing it's tapping into the public's strange fascination with Law and Order because I can't think of any other way to make this sort of fake work appealing.

Posted by: Phincus on February 5, 2004 03:40 PM

Phincus: I remember that game. It was an attempt to captialize on the popularity of The Sims and Ally McBeal without the license of either. Unfortunately, the game play just wasn't there, and it returned to the ether from whence it came making nary a ripple.

Posted by: ClockworkGrue on February 5, 2004 04:45 PM

Max Payne 2 was touted as a love story, did Max ever get busy in that one?

Yes, he did. One of the comic book sequences featured a sex scene between Mona and Max. It didn't have any nudity, but it did have, uhm, sounds. Fairly tasteful though, at least as tasteful as you can get in a video game.

Posted by: Skwirl on February 6, 2004 12:25 PM

Viewtiful Joe came in a choice of yellow or pink boxes, for no real reason. To be honest, I was a little confused when I went to go and buy it, until I saw a big sticker on the product saying that both boxes contained the same version.

It's only common sense. If something comes in the same box as something else, they're probably the same. If it comes in a different box, they're probably different. That's how my mind works, anyway.

Posted by: Pete on February 8, 2004 06:56 AM

Exactly, one could think that the blue box is with lesbians getting it on, and the pink one with gay guys getting it on. You never know, unless you read it somewhere... I'd be safe and get the blue one though.

Posted by: soulshaker on February 8, 2004 06:30 PM

Exactly, one could think that the blue box is with lesbians getting it on, and the pink one with gay guys getting it on. You never know, unless you read it somewhere... I'd be safe and get the blue one though.

Posted by: soulshaker on February 8, 2004 06:38 PM

nice`

Posted by: king on March 16, 2004 03:16 PM

how do i download this Game lol

Posted by: Mike on March 21, 2004 10:02 PM
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Excerpt: From the article, loacted here: first heard about Singles: Flirt Up Your Life!, a The Sims-esque life simulator from German publisher Deep Silver, a few months back when I was looking into games that were trying to mine the...
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Excerpt: From the article, loacted here: first heard about Singles: Flirt Up Your Life!, a The Sims-esque life simulator from German publisher Deep Silver, a few months back when I was looking into games that were trying to mine the...
Weblog: The Poor Mojo Newswire
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Excerpt: From the article, loacted here: first heard about Singles: Flirt Up Your Life!, a The Sims-esque life simulator from German publisher Deep Silver, a few months back when I was looking into games that were trying to mine the...
Weblog: The Poor Mojo Newswire
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TrackBack: Efficient German Sex Games
Excerpt: From the article, loacted here: first heard about Singles: Flirt Up Your Life!, a The Sims-esque life simulator from German publisher Deep Silver, a few months back when I was looking into games that were trying to mine the...
Weblog: The Poor Mojo Newswire
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TrackBack: Efficient German Sex Games
Excerpt: From the article, located here: first heard about Singles: Flirt Up Your Life!, a The Sims-esque life simulator from German publisher Deep Silver, a few months back when I was looking into games that were trying to mine the...
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TrackBack: Efficient German Sex Games
Excerpt: From the article, located here: first heard about Singles: Flirt Up Your Life!, a The Sims-esque life simulator from German publisher Deep Silver, a few months back when I was looking into games that were trying to mine the...
Weblog: The Poor Mojo Newswire
Tracked: February 9, 2004 02:46 PM

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