game girl advance: Luke is My Hero

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June 23, 2006

Luke is My Hero

I think it's only fair play. You deserve to know why we can't give you information. Luke Smith lays it all out for you, and you can read for yourself some of the ridiculous bullshit we deal with. If Square's gonna send us something like this, well, we're gonna tell people.

What makes this insanely crazy is that their policies are about a game that has already come out in Japan. We're getting an import version (like every other game pub). BUT we're expected to adhere to their schedule of embargoes. They're trying to dictate exactly what happens and when it happens to an extent that reaches into the realm of ridiculous.

I think it's important to expose this, because maybe it'll embarrass them. God, I hope it does. And I hope it provokes some changes.

Posted by jane at June 23, 2006 05:02 PM | TrackBack

Comments

Press embargo? How quaint! How 1990's!

Jeez, for a game that is out in Japan already? They clearly don't get that the world has changed. Hope this is just their PR dept and other parts of the company aren't asleep at the wheel!

Posted by: kpallist

on June 23, 2006 10:26 PM

I'm pulling a dead link here, but I think I may have read something along these lines earlier in the week.

I can pretty much guarantee you that the people actually working on the games leave such ridiculous details about what should be reported on when entirely to marketing/PR. It actually reminds me a lot of my own company; there is a huge rift between the creative and engineering muscle and the people concerned about the company's image. Whereas the former group would rather let the products speak for themselves, the latter seems desperately trying to find new and convoluted ways to look busy enough to keep meriting a paycheck.

So, if you have bitter feelings about this, don't hold it against the creative minds at Square. Be pissed, sure. But don't think that the handful of people with whom you must interact for "press clearance" (I may just be making that term up, but I think it is clear what I mean) are the soul of the company.

Thanks for the insight. Now I feel better about my own job. :-)

Posted by: T. Holbrook Walker

on June 25, 2006 08:57 AM

Nothing against journalists. You do a job and that is fine but companies have to keep rumor mongering under control to keep the integrity of their company and to avoid false promsises to consumers that could cause lots of problems.

If you think my observation is a crock just go browse a few video game forums. Those sicko's run with every rumor they can get. rumors=ulcers for industry pros.

I NEVER BELIEVE IT TILL I SEE IT WITH MY OWN TWO EYES!

-"Can I find my place in the Diary of Jane?"-Breaking Benjamin.

Posted by: undercoverrabbit

on July 3, 2006 09:42 AM