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July 23, 2007
Less than Impressed with Google's Game Pitch Kim Pallister took some notes at Casual Connect on the session led by Bernie Stolar featuring how Google Adsense can work with casual games.

Kim's first impression is, the audience expected something a little more... well, impressive, I guess! Integration with Google Earth! Search! I dunno, something more than Adsense...

His conclusions:

This from the company that only hires PHD's that know kung-fu and have x-ray vision? The fact that I work for MS isn't coloring my opinion here. I think this was an embarrassment to Google. Talk around the show seems to indicate that many share my opinion. The presentation was poor, the product was undefined and seems to be non-existant. Didn't help that one of the presenters sat down through the whole thing. "I'm really excited to be here" - yeah, right. How about standing up while you say that. The audience questions were mainly along the lines of trying to extract a little information about what exactly they might be doing. Answers were vague, and seemed to indicate that while they see an opportunity to take adsense to in-game ads, they've started to think about the sticky issues that come up when you try to do so, but haven't yet thought of answers to those questions. Oh, they did indicate web first (didn't say when), then download PC (didn't say when), then consoles (didn't say when but hinted that it's Sony that they are talking to).

Sounds like Google needs a little more help refining their conversations with casual games people. A potential consultant job for the right qualified person or persons? Posted by jane at July 23, 2007 04:08 PM

Comments

adsense embedded in flash, while not a sexy concept at first blush, has the potential to be a HUGE boon to casual games development.

Posted by: eric on July 23, 2007 04:53 PM
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