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November 27, 2007
"We Give This Industry 6 Months To Live"

This is hilarious: the NY Mag write up of the Wired profile of Doug Morris, CEO of Universal Music Group. (Thanks Ryan!)

We'd always assumed the labels had met with a team of technology experts in the late nineties and ignored their advice, but it turns out they never even got that far — they didn't even try! Understanding the Internet certainly isn't easy — especially for an industry run by a bunch of technology-averse sexagenarians — but it's definitely not impossible. The original Napster hit its peak in 1999 — kids born since then have hacked into CIA computers. Surely it wouldn't have taken someone at Universal more than a month or two to learn enough about the Internet to know who to call to answer a few questions. They didn't even have any geeky interns? We give this industry six months to live.
Posted by jane at November 27, 2007 09:54 AM
Comments

The higher up the food chain someone is in a corporation, the dumber they are when it comes to handling any real changes.

Posted by: Ron Hogan on November 27, 2007 10:25 AM
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