Click on this most delicious burger!

According to MSNBC, There will be Big Macs and Intel inside in the upcoming Sims Online. The original Sims game seemed almost a parody of consumer culture (at least in terms of the product descriptions, if not the model of ideal consuming lifestyle fun). But it's natural that the first massively-multiplayer online game likely to appeal to more mainstream gamers would also be the first online game to feature widespread product placements. Can you imagine seeing ads for Mountain Dew in Everquest ("Do the Dew - for the Orc Slayer in you") ? That would be reminiscent of the likes of Bazoomer.com advertising in the film State & Main. But Big Macs in the Sims Online? That's not too surprising, and a further sign that gaming is losing some of its insularity.

Comments

[justin]

Today, the New York Times has coverage, Product Placements Go Interactive in Video Games. They have more useful statistics, and raise more issues (" As for The Sims Online and McDonald's, he said the advertising is disingenuous. 'If the characters got fat and had high cholesterol, it would be a more accurate depiction of what the products actually do,' he said.")

[Phil]

Doesn't seem a huge deal to me... there has been product placement and (far earlier) advertising in computer games for years. It's almost surprising it hasn't made an appearance in online games sooner.

Some references:
Salon article from 1999
USA Today article from January 2002
Similar Tech TV article, but with screenshots

[Phil]

Doesn't seem a huge deal to me... there has been product placement and (far earlier) advertising in computer games for years. It's almost surprising it hasn't made an appearance in online games sooner.

Some references:
Salon article from 1999
USA Today article from January 2002
Similar Tech TV article, but with screenshots

[charley]

speaking of burgers, i see steve jackson is planning a ninja burger card game.

[justin]

Steve Jackson is one of the game industry's most valuable people - he keeps us sane with new game forms and parody fictions.

Tony Walsh, a reporter from Shift.com suggests there might be a way to protest against McDonald's in the Sims Online, according to this article: Big Mac Attack.

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